Mind · Money · Body · Life
Secrets of
Secrets of
Being Rich
The real playbook from someone living all four.
Strategy
Wealth
Discipline
Freedom
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The real playbook from someone living all four.
Wealth without health is a prison. Knowledge without action is entertainment. Fitness without purpose is vanity. Freedom without depth is boredom. The secret isn't any one of these. It's the compound effect of all four.
South Florida
On Stage
The Studio
The secret of being rich has nothing to do with the balance in your bank account and everything to do with the richness of the life you're living. The money is a side effect. The body is proof of discipline. The knowledge is a weapon. The life is the whole point.
Rich Schefren has built and scaled multiple businesses, mentored thousands of entrepreneurs, and generated over $15 billion in revenue for his clients. His Internet Business Manifesto has been downloaded over 5 million times and fundamentally changed how people think about online business.
But what makes Rich different isn't just the business acumen. It's the refusal to accept that success in one area means sacrificing another. At an age when most entrepreneurs are slowing down, Rich is in the best shape of his life, building at the frontier of AI, and designing every day around what he actually wants to do.
This site is a window into all of it — the thinking, the building, the training, and the living. No filters. No facade. Just the real playbook from someone who's been doing this for decades and is still getting better.
At Home
Discipline
The Life
